Construction toys help kids develop spatial skills and get them interested in math and science. For decades its been a boy’s club…until now. GoldieBlox is an interactive books + construction toys starring Goldie, a kid inventor who solves problems by building simple machines.
Take a walk through a toy store and you can begin to see why; the “blue aisle” is filled with construction toys and chemistry sets, while the “pink aisle” is filled with princesses and dolls. Research shows that the earlier kids get interested in math and science, the more likely they are to go into those fields as adults.
GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. As she goes on adventures with her friends, she comes across problems that she solves by building simple machines. While the story unfolds, girls get to build what Goldie builds.
As it stands, only 11% of engineers in the US are women, even though engineering and tech are two of the fastest growing fields in job creation.Most importantly, engineers are literally the builders and designers of our world; from the products we use, to the way we communicate, to the cities we inhabit. Gender equality in these fields will provide the balance and innovation that we all need to thrive; the female perspective is indeed a valuable one.
GoldieBlox will nurture a generation of girls who are more confident, courageous and tech-savvy, giving them a real opportunity to contribute to the progress made by engineers in our society.
We spent a year researching gender differences, talking with Harvard neuroscientists, and observing children’s play patterns. GoldieBlox stories leverage girls’ advanced verbal skills to help develop and build self-confidence in their spatial skills.