Write it down. Make it happen. Introducing Fitbook: the personalized, flexible and functional line of fitness and nutrition journals that offer a unique system to plan for success, track progress, and reach your goals. Fitbook works: 75% of Fitbookers lose weight in the first 12 weeks. Whether your goals are to tone up or slim down, it's important to write down goals. Research suggests that people who write down their goals are significantly more likely to achieve them. With Fitbook, you’ll first establish a game plan by setting 12-week goals, and then break them down into smaller, weekly goals. Each week you’ll plan not only workouts, but also rewards that will help motivate you to make time in your busy schedule and work toward your goals. Fitbook also tracks your daily progress daily by recording workouts and logging food intake. Finally, at the end of each week you’ll reflect on your goals, log accomplishments, and reward yourself. Structured enough to help you reach your personal goals, but flexible enough to be used with any exercise program (p90x, Crossfit, Personal Training) or nutrition plan (Weight Watchers, Paleo, Zone, Biggest Loser, DASH). At 5.5 inches square, Fitbook is small in size, but packs a punch in utility with an elastic strap to mark your place, a handy slot in the back, and a pint-size pen. Featuring durable coil and sweat-proof covers, Fitbook can endure being tossed and toted around in your gym bag.