In 1977, a local ski patrolman from Jackson Hole Mountain Resort in Wyoming came up with an idea for an eyewear retainer that would grip his shades through all kinds of alpine adventures. Using an old wetsuit and some sharp scissors, he made the first pair of eyewear retainers. The ingenious device was based on the design of a Chinese finger trap, and quickly became a hit with local ski patrolers. Demand picked up quickly for the patrolman's invention, which was initially nameless. Back in the seventies, the Jackson Hole ski patrol used the nickname "croakies" when they couldn't think of a word (think "thing- amajig"), but it finally stuck on the world'd first neoprene eyewear retainer.
Croakies headquarters are still in Jackson Hole, with production in Bozeman, Montana. The inspiration remains the same -- to create eyewear retainers and accessories that provide comfort, style, durability, and functionality to active people of all ages. Croakies products are sold by retailers throughout the United States and in over 30 countries around the world. They've even been used out of this world, having become standard issue on the Space Shuttle in 1990.