Omega-3 fatty acids are the building blocks of lipids, hormones, the nervous system, and cell membranes in our body. Two omega-3 fatty acids crucial to your health are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). These "good" fats are required in the body for maintaining overall health. DHA is a major component of brain and nerve tissue and plays a vital role in brain development and function throughout your life. EPA acts as a primary building block for the cells in your vital organs, and facilitates communication between the cells in your brain by increasing membrane fluidity and optimal cell signaling.
Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.* In addition to promoting cardiovascular health, recent studies suggest that omega-3 fatty acids help support brain and joint health.*.
Foods that provide EPA and DHA include fatty cold-water fish such as salmon and mackerel, although some types of fish contain high amounts of mercury, PCBs, and heavy metals. Certain nuts, seeds, and oils such as chia or flaxseed have EPA and DHA, although your body must first convert these from alpha-linolenic acid (ALA). Omega-3 fatty acids can also be obtained directly from fish oil or krill oil.
Krill are tiny shellfish that float in Antarctic waters, feeding on algae and plankton rich in omega-3 fatty acids and antioxidants. Krill is unique in that it has phospholipids, which are building blocks for your cell membranes and help to regulate cellular transport. Unlike fish oil, pure krill oil carries omega-3 fatty acids in the form of phospholipids. By encapsulating the omega-3 oils in the same material as your cell membranes, omega-3s in krill oil have been shown to be more efficiently delivered to the cell. Some studies suggest that the most effective carriers of EPA and DHA are these phospholipids. Standard fish oils lack this phospholipid complex. Instead they supply omega-3 fatty acids in the form of free triglycerides. Thus a gram of fish oil may contain more EPA and DHA than krill, but is absorbed less efficiently.
Over time, the chemical structure of fish oil can make it susceptible to oxidation through exposure to air, light, and other elements. Krill has astaxanthin, a naturally occurring antioxidant, which protects against perishability and creates product stability, extending its shelf life.
NatureWise Krill Oil is produced utilizing sustainable techniques to protect against overfishing and the surrounding ecosystem native to krill. Our formula features Superba Krill, which is harvested using a specially designed trawl and direct hose system that singles out unwanted by-catch and releases it, unharmed. This restricts environmental impact and prevents the krill from enzymatic degradation, allowing for greater preservation of all key nutrients in the end product, and complete utilization of the krill without waste. In addition, the custom-built vessel processes krill meal immediately after the krill is on board. This infrastructure ensures continuous delivery of krill meal to a climate-controlled warehouse from which it is carefully transported to market.
Superba Krill is the only krill oil in the world that provides you with the exact GPS coordinates of your catch, printed right on the NatureWise product label. Using the OmegaTrack software on the NatureWise website, you can type in these coordinates to track the exact location of your NatureWise Krill Oil catch and harvest.
NatureWise is certified by NSF, one of the most stringent and respected GMP certification organizations in the world. NatureWise maintains one of the most robust manufacturing safety programs in the industry. Our products are tested by specialized ISO 17025 third party laboratories for purity and potency, as well as physical, chemical, and microbial contamination, guaranteeing the highest standards for quality and safety.
NatureWise is a natural supplements company passionate about helping people live healthier. We are committed to delivering industry-best products and world-class customer service. Our products are designed to work best as part of an overall health and wellness program. Achieving a healthy you involves a balanced diet, regular exercise, and finding a source of support to help you reach your personal goals.
With every NatureWise purchase our customers gain access to an extensive team of personal customer service professionals; they're available to help with any questions or comments regarding our products.
As a savvy consumer, only the best supplements—standardized, pure, certified—make it on your shopping list. At NatureWise, we wouldn't expect anything less. We apply the same oath of purity to every product, including our NatureWise Krill Oil.
* These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.