Serena Williams using Enduracool
Georges St-Pierre using Enduracool
How It Works
• Performance fabric absorbs and retains sweat and water • Circulates the molecules while regulating the rate of evaporation • Ensures an instant cooling effect against the skin for hours, without feeling wet • "Its one of the best things ever invented for athletes" NBA Player and MISSION Co-Founder, Dwight Howard • "Usually when we get a break between matches, we only have standard towels to use, and they don’t do anything other than dry up sweat, and sometimes they get hot. This is so much better. Its new technology, and it really helps athletes stay cool when they need to refresh before going back out." Professional Tennis Player and MISSION Co-Founder, Serena Williams
About Mission Athletecare™
MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition. Launched in 2009, MISSION Athletecare has quickly become a driving force of innovation in the sports industry uniquely focused on products that help athletes prepare, perform, and rehab from competition. MISSION was co-founded by a premier group of world-class athletes including 13-time Grand Slam Tennis Champion Serena Williams, 7-time MLB All-Star David Wright, and NBA Champion Dwyane Wade among others. All of these althetes wanted to be part of the solution to the void of Athletecare™ products available to athletes in the marketplace.