Mindless Eating: Why We Eat More Than We Think
- Sales Rank:13,860,662
- Publication Date:2008
Brian Wansink is a rare combination - an innovative scientist with a sense of humour and a very creative approach to the science of eating. I urge you to read his remarkable book." "Brian Wansink is the Sherlock Holmes of food... We would each do well to be mindful of what he recommends." - Kelly D. Brownell Ph.D., Director of the Rudd Centre for Food Policy, Yale University Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision. By gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat.
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