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American Poems: Books: Branding Obamessiah: The Rise of an American Idol
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 Home » Books » Branding Obamessiah: The Rise of an American Idol

Branding Obamessiah: The Rise of an American Idol

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  • Sales Rank:1,184,036
  • Format:Kindle eBook
  • Language:English (Published)
  • Media:Kindle Edition
  • Pages:388
  • Publication Date:November 8, 2011
  • ASIN:B00655B40Y

Editorial Reviews:
Synopsis
“Mark Edward Taylor gets to the heart of Obama's appeal.” — Cal Thomas (from the foreword)

In 2004 a cadre of Democratic advisers and communications experts hatched a plan to elect a largely unknown, biracial American to the highest office in the land in only four years. Knowing that their chosen one would have to rise above Hillary Clinton and the eventual Republican candidate, "Team Obama" created a new style of American political leader defined by “Sacred Six” characteristics—a creation story, sacred words, sacred images, sacred rituals, true believers, and a messianic leader. The Sacred Six became Barack Obama’s "Devotional Code," eliciting enthused voter chants of Hope, Change, and Belief (“Yes we can!”) and consummating a special relationship between voters and the saintly candidate whom Oprah Winfrey baptized as “The One.”

Branding Obamessiah tells this amazing story by looking at everything from Team Obama's evangelistic rallies and iconic images to its sacred words and supra-racial rhetoric. Author Mark Edward Taylor examines Obama-themed comic books, magazines, logos, music, "holy" relics, social media epistles, and children's books. He reveals the messianic rhetoric in Obama's carefully crafted autobiographical writings and public speeches. Taylor shows how such messianic imagery reflected true believers own websites, blogs, publications, and prayers.

Branding Obamessiah for the Kindle includes nearly 1,000 endnotes with links to online audio, video, and text sources so readers can follow the fascinating tale of a multimedia campaign that generated more online news coverage and inspired more pro and con bloggers and YouTube uploads than all previous presidential campaigns combined. Hardly anything Obama said or did escaped cameras, microphones, and cyber-scrutiny.

Branding Obamessiah is a fun and illuminating trip through the most quasi-religious campaign of any modern US presidential candidate. The book also serves as a warning about the increasingly potent combination of entertainment, celebrity, and religion in American politics.

TABLE OF CONTENTS

Foreword by Cal Thomas
Introduction
Prologue

1 Getting in the Game

PART ONE: Changing the Political Game

2 Selling an American Product
3 Marketing Subconscious Spirituality
4 Branding Obamessiah
5 Revealing the Sacred Six

PART TWO: Composing a Creation Story

6 Filling In Obama’s Missing Years
7 Targeting His Anger
8 Remembering Fiction

PART THREE: Chanting Sacred Words

9 Keeping It Simple
10 Feeling In the Blanks
11 Seizing American Exceptionalism
12 Changing the Truth

PART FOUR: Venerating Sacred Images

13 Seeing as Believing
14 Photographing Deity
15 Flipping through Obamagazines
16 Sheparding the Sheeple
17 Landing Logobama
18 Viewing Negatives

PART FIVE: Observing Sacred Rituals

19 Traveling with Brother Love’s Salvation Show
20 Multitasking for the Messiah
21 Collecting Campaign Relics
22 Pilgrimaging to Holy Places

PART SIX: Bringing in Believers

23 Crowding around the One
24 Programming Intimacy
25 Tuning In to Barockstar

PART SEVEN: Coloring the Messiah

26 Absolving the National Guilt
27 Changing the Election’s Complexion
28 Building a Millenarian Movement

Epilogue
Notes

FROM THE PROLOGUE
In the beginning Team Obama created the Sacred Six for branding Obamessiah. The Democrats were without form and void of leadership, and darkness was over the face of the convention and their nomination of John Kerry. But the spirit of Axelrod was hovering over the arena floor with the delegates and the press corps and the teleprompters. . . .

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