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American Poems: Books: The Innovator's Dilemma Abridged on 2 CDs in Box
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 Home » Books » The Innovator's Dilemma Abridged on 2 CDs in Box

The Innovator's Dilemma Abridged on 2 CDs in Box

  • Buy New: $19.93
  • as of 7/23/2014 22:18 EDT details
In Stock
New (2) Used (2) from $19.93
  • Seller:better_bargains
  • Sales Rank:4,165,091
  • Language:English (Published)
  • Media:Audio CD
  • Publication Date:2001
  • ASIN:B002LZ3DPQ
Availability:Usually ships in 1-2 business days

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Synopsis
Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.

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