Leading Creative People, 2nd edition (HBR Article Collection)
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as of 11/28/2014 15:31 EST details
Availability:Available for download now
- Sales Rank:4,964,538
- Format:Download: PDF
- Language:English (Published)
- Publication Date:October 1, 2008
Who most determines your company's success? For many companies, it's the handful of creative people whose inventiveness leads to innovations that may bankroll the organization for years to come. But managing creative people isn't easy. They don't want to be led. They don't care about titles and promotions. They're easily bored. And the process by which they pioneer new insights and ideas is complex and chaotic. How to turn creative people's hot ideas into real business opportunities? This HBR Article Collection provides potent guidelines. For example, know when to impose controls on the creative process (such as during the commercialization phase) and when not to (during early-idea generation). Convince people that they won't be punished or humiliated if they speak up or make mistakes. And ensure that all managers do hands-on work: When employees know their boss has actually done the work they do, they'll feel more comfortable discussing problems and pitching new ideas.
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