One-Day MBA: Skills for Succeeding in Business Today

The book contains all the essential topics covered in a first-class MBA, including Strategy, Finance, Marketing, and Change Management and combines theoretical approaches with real-world experience from seasoned professionals. One-Day MBA helps you to understand the inter-relationships between different aspects of management and provides you with an appreciation of the key approaches that can be used to develop, monitor, and improve your business. Filled with practical steps you can apply immediately to your business model Case studies provide real-world examples of theory in practice Hints, tips, and checklists offer further guidance Perfect as an aide-memoire or as a primer for prospective MBA students