Retail Buying: From Basics to Fashion
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- Buy New: $69.98
as of 12/22/2013 02:35 EST details
- You Save: $25.02 (26%)
- Sales Rank:439,394
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2.5
- Dimensions (in):1.5 x 7.5 x 9.3
- Publication Date:July 17, 2012
Availability:Usually ships in 24 hours
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.
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