Retail Buying: From Basics to Fashion, 4th Edition
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- Buy New: $78.00
as of 6/18/2013 03:24 EDT details
- You Save: $12.00 (13%)
- Sales Rank:397,068
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Edition:4 Pap/Cdr
- Shipping Weight (lbs):2.5
- Dimensions (in):7.4 x 1.5 x 9.6
- Publication Date:July 17, 2012
Availability:Usually ships in 1-2 business days
This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities -- drawn from real-world merchandising and incorporating current trends -- give students the opportunity to apply critical skills as they would in a professional environment.
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