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American Poems: Books: Retail Buying: From Basics to Fashion
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 Home » Books » Retail Buying: From Basics to Fashion

Retail Buying: From Basics to Fashion

  • List Price: $100.00
  • Buy New: $71.99
  • as of 7/28/2014 03:28 EDT details
  • You Save: $28.01 (28%)
In Stock
New (36) Used (46) from $54.94
  • Seller:Deastore
  • Sales Rank:73,268
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:4
  • Pages:560
  • Shipping Weight (lbs):2.5
  • Dimensions (in):1.5 x 7.5 x 9.3
  • Publication Date:July 17, 2012
  • ISBN:1609012771
  • EAN:9781609012779
  • ASIN:1609012771
Availability:Usually ships in 3-5 weeks


Editorial Reviews:
Synopsis
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.

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