Retail Buying: From Basics to Fashion
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- Buy New: $71.99
as of 7/28/2014 03:28 EDT details
- You Save: $28.01 (28%)
- Sales Rank:73,268
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2.5
- Dimensions (in):1.5 x 7.5 x 9.3
- Publication Date:July 17, 2012
Availability:Usually ships in 3-5 weeks
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.
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