The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door.
“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.”
Available in both a 5-pack and 48-pack for you to share, as well as a special collectible edition, Do the Work may be just what you need to get out of your own way.
Steven Pressfield: Do the Work is structured to take the reader from A to Z. If the reader has a project they want to start or complete, such as a new business they want to open or a book they want to write, Do the Work is designed to take them from starting to shipping to hitting all the predictable resistance points along the way. I know you’re familiar with these moments; The beginning, the middle, and all the moments in between just before you ship and then just after you ship. Do the Work guides you from the start of the project and takes you all the way through.
It’s about getting off your behind and starting something. And Seth Godin writes about this, that once you start, you have to finish; you don’t get off the hook half way through. I recently got an email from a guy who said, "Help. I’m stuck." He was in a class and he had to write a screenplay and he was a quarter of the way through. Normally I would cheer him on, but just for fun, I gave him a little program to do; I put on my instructor voice and said, “Do this, do that, do this, do that.” It worked because right away he got over a couple speed bumps and took it all the way to the finish line. He loved it! I’d always been too shy to do that before, but I tried the assertive tone of voice and it really worked--he responded really well to it. So I thought, let me try that tone of voice in Do the Work.
Question: What did you tell him to do?
Steven Pressfield: One of the first things I told him to do was to banish the self-censor. I could tell he was frozen, worrying, "Is this going to be good? Is this going to be perfect? So I told him, "Take the next five days and write for two hours everyday. I don’t care what else is in your life--banish it. When you write for those two hours, start on minute one and don’t think for one second all the way through until minute 120. Just write, don’t self censor. Don’t do anything." That really seemed to get him moving and gave him permission to not be paralyzed with seeking perfection.Continue reading our interview with Steven Pressfield