Running: How To Design And Execute A Winning Political Campaign

This is the second edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign with 30 new pages on the Internet and how to use it in your campaign. Culled from his 32 years of political involvement, RUNNING is 300+ pages of no-nonsense how-to. It isn't rocket science. It is war, intrigue, subtlety, gentility, coarseness and barbarism all wrapped in a determined drive to the finish line. It is politics, and this is a guide to becoming victorious in its greatest challenge, running for office. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. This is the book you need. It relegates all others to the "someday" pile. RUNNING is how you win, and RUNNING shows you how.