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American Poems: Books: Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
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 Home » Books » Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
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  • List Price: $24.95
  • Buy New: $7.17
  • as of 9/17/2014 17:10 EDT details
  • You Save: $17.78 (71%)
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New (63) Used (29) from $7.13
  • Seller:Marlton Books
  • Sales Rank:9,267
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:7.11.2012
  • Pages:288
  • Shipping Weight (lbs):1.3
  • Dimensions (in):9.3 x 6.3 x 1.2
  • Publication Date:August 10, 2012
  • ISBN:0814420303
  • EAN:9780814420300
  • ASIN:0814420303
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

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