Keys to Reading an Annual Report (Barron's Business Keys)

Over the years, the titles in this popular series have helped ordinary consumers understand principles of prudent money management as a key to personal financial security. Written by experienced financial and investment specialists, Barron's Business Keys use non-technical language that takes the mystery out of business practices. They offer up-to-date advice on saving, investing, seeking mortgages and other loans, protecting one's assets, coping with taxes, and managing many other money-related issues. This updated edition advises investors on how to cut through the public relations jargon, focus on the annual report's important facts and figures, and use that information to assess a company's financial health.