The Big Red Fez: How To Make Any Web Site Better
- List Price:
- Buy New: $4.06
as of 9/20/2014 19:44 EDT details
- You Save: $8.89 (69%)
- Sales Rank:461,711
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Edition:1st Fireside Ed
- Shipping Weight (lbs):0.3
- Dimensions (in):8.5 x 5.5 x 0.3
- Publication Date:January 18, 2002
Availability:Usually ships in 1-2 business days
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.