The Big Red Fez: How To Make Any Web Site Better
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- Sales Rank:542,189
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Edition:1st Fireside Ed
- Shipping Weight (lbs):0.3
- Dimensions (in):8.5 x 5.5 x 0.3
- Publication Date:January 18, 2002
Availability:Usually ships in 1-2 business days
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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