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American Poems: Books: The Big Red Fez: How To Make Any Web Site Better
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 Home » Books » The Big Red Fez: How To Make Any Web Site Better

The Big Red Fez: How To Make Any Web Site Better

  • List Price: $12.95
  • Buy New: $3.65
  • as of 10/24/2014 04:40 EDT details
  • You Save: $9.30 (72%)
In Stock
  • Seller:academic_book_guy
  • Sales Rank:542,189
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:1st Fireside Ed
  • Pages:112
  • Shipping Weight (lbs):0.3
  • Dimensions (in):8.5 x 5.5 x 0.3
  • Publication Date:January 18, 2002
  • ISBN:0743227905
  • EAN:9780743227902
  • ASIN:0743227905
Availability:Usually ships in 1-2 business days

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Editorial Reviews:
Synopsis
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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