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American Poems: Books: Answering the Ultimate Question: How Net Promoter Can Transform Your Business
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 Home » Books » Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Answering the Ultimate Question: How Net Promoter Can Transform Your Business
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  • List Price: $29.95
  • Buy New: $8.62
  • as of 4/16/2014 10:42 EDT details
  • You Save: $21.33 (71%)
In Stock
New (59) Used (49) from $0.25
  • Seller:Books by Bobby
  • Sales Rank:148,273
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:1
  • Pages:320
  • Shipping Weight (lbs):0
  • Dimensions (in):9 x 6.1 x 1.2
  • Publication Date:November 24, 2008
  • ISBN:0470260696
  • EAN:9780470260692
  • ASIN:0470260696
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

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