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American Poems: Books: Marketing Mistakes and Successes
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 Home » Books » Marketing Mistakes and Successes

Marketing Mistakes and Successes

  • Buy New: $5.24
  • as of 9/2/2014 20:03 EDT details
In Stock
New (38) Used (57) from $2.00
  • Seller:wetrust
  • Sales Rank:123,633
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:11th
  • Pages:416
  • Shipping Weight (lbs):0.9
  • Dimensions (in):8.8 x 5.9 x 0.6
  • Publication Date:February 3, 2009
  • ISBN:0470169818
  • EAN:9780470169810
  • ASIN:0470169818
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.

As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.


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