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American Poems: Books: Introducing Social Semiotics: An Introductory Textbook
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 Home » Books » Introducing Social Semiotics: An Introductory Textbook

Introducing Social Semiotics: An Introductory Textbook

  • List Price: $48.95
  • Buy New: $40.76
  • as of 9/18/2014 10:07 EDT details
  • You Save: $8.19 (17%)
In Stock
New (15) Used (12) from $37.97
  • Seller:Deastore
  • Sales Rank:1,412,198
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:1
  • Pages:320
  • Shipping Weight (lbs):1.4
  • Dimensions (in):9.5 x 7.1 x 0.4
  • Publication Date:December 31, 2004
  • ISBN:0415249449
  • EAN:9780415249447
  • ASIN:0415249449
Availability:Usually ships in 3-5 weeks


Editorial Reviews:
Synopsis
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

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