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American Poems: Books: Multimodal Discourse (Hodder Arnold Publication)
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 Home » Books » Multimodal Discourse (Hodder Arnold Publication)

Multimodal Discourse (Hodder Arnold Publication)

  • List Price: $43.95
  • Buy New: $31.50
  • as of 7/28/2014 08:58 EDT details
  • You Save: $12.45 (28%)
In Stock
New (21) Used (29) from $18.98
  • Seller:TrueBookStore
  • Sales Rank:915,660
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Perfect Paperback
  • Number Of Items:1
  • Edition:0
  • Pages:152
  • Shipping Weight (lbs):0.5
  • Dimensions (in):9.2 x 6.1 x 0.5
  • Publication Date:June 29, 2001
  • ISBN:0340608773
  • EAN:9780340608777
  • ASIN:0340608773
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.


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