Multimodal Discourse (Hodder Arnold Publication)
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- Sales Rank:897,072
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Perfect Paperback
- Number Of Items:1
- Edition:First Edition
- Shipping Weight (lbs):0.6
- Dimensions (in):9.1 x 6 x 0.4
- Publication Date:June 29, 2001
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Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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