Tourism: The Business of Travel (4th Edition)
- List Price:
- Buy New: $35.99
as of 7/31/2014 18:38 EDT details
- You Save: $103.41 (74%)
- Seller:J&J's Bookstore
- Sales Rank:469,358
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2
- Dimensions (in):0.6 x 8.1 x 10.6
- Publication Date:February 21, 2009
Availability:Usually ships in 1-2 business days
Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.