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American Poems: Books: Tourism: The Business of Travel (4th Edition)
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 Home » Books » Tourism: The Business of Travel (4th Edition)

Tourism: The Business of Travel (4th Edition)

  • List Price: $139.40
  • Buy New: $38.25
  • as of 9/1/2014 20:55 EDT details
  • You Save: $101.15 (73%)
In Stock
New (16) Used (61) from $1.00
  • Seller:Veritas Bookstore
  • Sales Rank:89,255
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:4
  • Pages:432
  • Shipping Weight (lbs):2
  • Dimensions (in):0.6 x 8.1 x 10.6
  • Publication Date:February 21, 2009
  • ISBN:0137147295
  • EAN:9780137147298
  • ASIN:0137147295
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
 Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

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