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 Home » Books » Services Marketing (7th Edition)

Services Marketing (7th Edition)

  • List Price: $227.80
  • Buy New: $79.99
  • as of 6/18/2013 01:38 EDT details
  • You Save: $147.81 (65%)
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  • Seller:Dts.USA
  • Sales Rank:220,600
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:7
  • Pages:648
  • Shipping Weight (lbs):3.4
  • Dimensions (in):8.5 x 1.1 x 10.9
  • Publication Date:January 29, 2010
  • ISBN:0136107214
  • EAN:9780136107217
  • ASIN:0136107214
Availability:Usually ships in 1-2 business days
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Synopsis

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
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