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American Poems: Books: Services Marketing (7th Edition)
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 Home » Books » Services Marketing (7th Edition)

Services Marketing (7th Edition)

  • List Price: $244.20
  • Buy New: $174.97
  • as of 7/28/2014 19:40 EDT details
  • You Save: $69.23 (28%)
In Stock
New (23) Used (60) from $122.13
  • Seller:Mikkeypro
  • Sales Rank:80,390
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:7
  • Pages:648
  • Shipping Weight (lbs):3.4
  • Dimensions (in):1.1 x 8.5 x 11
  • Publication Date:January 29, 2010
  • ISBN:0136107214
  • EAN:9780136107217
  • ASIN:0136107214
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.


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