Marketing: An Introduction (11th Edition)
- List Price:
- Buy New: $129.99
as of 3/10/2014 17:57 EDT details
- You Save: $80.01 (38%)
- Seller:Lillian's Quality Books
- Sales Rank:16,419
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2.6
- Dimensions (in):10.8 x 8.3 x 0.9
- Publication Date:January 21, 2012
Availability:Usually ships in 1-2 business days
- Used Book in Good Condition
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.