Marketing: An Introduction (11th Edition)
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- Buy New: $90.00
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- Sales Rank:10,137
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):0
- Dimensions (in):10.8 x 8.3 x 0.9
- Publication Date:January 21, 2012
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- Used Book in Good Condition
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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