Marketing: An Introduction (11th Edition)
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- Sales Rank:10,377
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2.6
- Dimensions (in):0.9 x 8.2 x 10.6
- Publication Date:January 21, 2012
Availability:Usually ships in 1-2 business days
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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