Marketing: An Introduction (11th Edition)
- Authors:Gary Armstrong Philip Kotler
- Publisher:Prentice Hall
- Category:Book
- List Price:
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- Seller:AbeBooks Marketplace
- Sales Rank:11,811
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:11
- Pages:672
- Shipping Weight (lbs):2.6
- Dimensions (in):8.5 x 0.9 x 10.9
- Publication Date:January 21, 2012
- ISBN:0132744031
- EAN:9780132744034
- ASIN:0132744031
Also Available In:
- Kindle Edition - Marketing: An Introduction (11th Edition)
- Paperback - Marketing: An Introduction. Gary Armstrong, Philip Kotler
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Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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