Introduction to Mass Communication: Media Literacy and Culture Updated Edition
- Buy New: $52.03
as of 12/18/2013 22:05 EST details
- Sales Rank:503,890
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):2.3
- Dimensions (in):0.8 x 8.7 x 11
- Publication Date:January 13, 2012
Availability:Usually ships in 1-2 business days
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
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