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American Poems: Books: Introduction to Mass Communication: Media Literacy and Culture Updated Edition
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 Home » Books » Introduction to Mass Communication: Media Literacy and Culture Updated Edition

Introduction to Mass Communication: Media Literacy and Culture Updated Edition

  • Buy New: $38.61
  • as of 9/19/2014 04:59 EDT details
In Stock
New (28) Used (43) from $17.22
  • Seller:textbooksnow-
  • Sales Rank:38,005
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:7
  • Pages:512
  • Shipping Weight (lbs):2.2
  • Dimensions (in):10.7 x 8.4 x 0.8
  • Publication Date:January 13, 2012
  • ISBN:0077403894
  • EAN:9780077403898
  • ASIN:0077403894
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.


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