Introduction to Mass Communication: Media Literacy and Culture Updated Edition
- Buy New: $35.00
as of 11/27/2014 04:39 EST details
- Sales Rank:639,428
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):10.1
- Dimensions (in):8.3 x 0.8 x 11.3
- Publication Date:January 13, 2012
Availability:Usually ships in 1-2 business days
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
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