Relationship Selling and Sales Management (Mcgraw-Hill/Irwin Series in Marketing)
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- Buy New: $8.96
as of 5/19/2013 16:43 EDT details
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- Seller:Books 4 Brandi
- Sales Rank:2,127,820
- Languages:English (Unknown), English (Original Language), English (Published)
- Shipping Weight (lbs):2.5
- Dimensions (in):10.1 x 8.1 x 0.9
- Publication Date:July 2004
Availability:Usually ships in 1-2 business days
Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker’s Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.
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