Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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- Sales Rank:26,927
- Languages:English (Unknown), English (Original Language), English (Published)
- Number Of Items:1
- Shipping Weight (lbs):0.4
- Dimensions (in):8 x 5.3 x 0.6
- Publication Date:August 2006
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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