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American Poems: Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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 Home » Books » Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

  • List Price: $17.99
  • Buy New: $3.77
  • as of 4/24/2014 19:38 EDT details
  • You Save: $14.22 (79%)
In Stock
New (72) Used (179) from $0.01
  • Seller:GreenIceMedia
  • Sales Rank:12,427
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:Revised
  • Pages:227
  • Shipping Weight (lbs):0.4
  • Dimensions (in):8 x 5.3 x 0.6
  • Publication Date:August 2006
  • MPN:9780060517120
  • ISBN:0060517123
  • EAN:9780060517120
  • ASIN:0060517123
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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