Books : The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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by: Rafi Mohammed
Binding: Hardcover
Dewey Decimal Number: 338.52
Format: Bargain Price
Label: Crown Business
Manufacturer: Crown Business
Number Of Items: 1
Number Of Pages: 240
Publication Date: October 11, 2005
Publisher: Crown Business
Release Date: October 11, 2005
Sales Rank: 770439
Studio: Crown Business
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Customer Reviews
Average Rating: 
Rating: - Pricing by value
This book was a delightful read not only because it was short and to the point, but also for it's many real-life examples. I've felt for a long time that prices need to be set to the customer's perception of the value of the product or service, so it was very encouraging to read a book where the author was able to break down the reasons and supply applications for this type of pricing he calls "Value pricing". As with an auction (a theme covered in the book) there is a price for every interested ... Read More
Rating: - Good Solid Advice
The suggestions about add-ons, segmenting your buyers and really trying to assess the value of your product when you price it were helpful. The problem of "goodwill" opened my eyes as I think this isn't an uncommon way that profits are bled from businesses. After reading this book, I'm really thinking more and more about getting to know my customers in terms of (1) what they want and (2) precisely how much they value my product. This is a great first step to obtaining optimal pricing. This book gets ... Read More
Rating: - Great book
I am a small business owner and get involved in pricing daily. This book provided extremely useful insight into how to make the most money from each deal. An easy read about a topic that is all too often neglected by the small business owner.
Rating: - Advice that Can Instantly Increase Profits
Rafi's treatment of the subject of pricing was just what I needed to open my eyes to a whole new set of strategies for increasing profits. As a former Corporate Engineer and Manager turned entrepreneur, I needed a more thorough understanding of pricing and found exactly what I was looking for in The Art of Pricing. I appreciated the easy to read and entertaining writing style along with the many examples presented in the book. Books that make it easy for me to remember new concepts also make it easier ... Read More
Rating:  - Good Ideas for Novices!
Key to Mohammed's thinking is to set different prices for different customers having different valuations of what they are willing to pay - eg. matinee and evening prices for movies, early-bird prices at restaurants, discounts for those willing to order airline seats ahead of time.
To minimize sales staff giving away profits it is useful to show them the differential profits/product (and hopefully link their compensation to the firm's profits). Beware of sales-boosting gimmicks (eg. frequent ... Read More
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