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by: Dan Heath
Availability: Usually ships in 24 hours
Binding: Kindle Edition
Dewey Decimal Number: 302.13
Format: Kindle Book
Label: Random House
Manufacturer: Random House
Number Of Items: 1
Number Of Pages: 304
Publication Date: February 11, 2008
Publisher: Random House
Release Date: February 11, 2008
Sales Rank: 1339
Studio: Random House
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Editorial Review:
Product Description:
Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge.
Customer Reviews
Average Rating: 
Rating:  - Informative
Although this is just a brief sample of the book, "Made to Stick" explores the reasoning behind why some marketing "sticks" while others don't.
If you are a small business owner, large business owner, or need to do marketing in any form, "Made to Stick" will help you perform that task more effectively. The authors were brilliant to release this introduction as a freebie. Once you've read it, you feel compelled to purchase the entire book.
Rating:  - Caveat Emptor - Not complete book, only part
This "book" is not a book at all but only part of a book. "Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)" is what it says, only the Introduction and index and serves merely as a tool to get you to buy the book in serial chapter format at about 2.39 each. {$2.37 * 7(free intro, 6 chapters and an epilogue)=$16.73}
So you see, if you want to buy the book, it would be cheaper to just buy the whole thing (Kindle version)for 9.99 from here (can't ... Read More
Rating: - Decent
I got this book to see if I knew how to work my Kindle properly and ended up somewhat liking this book! I read it in just a couple of hours it's got some factorial things in there.
Rating: - good, but not great
It was a good enough book, but the best parts are in the introduction and the first chapter. The other parts had some nice stuff, but I found myself either skimming or skipping whole pages! I would recommend the free introduction (available right here on amazon) to see how you like it, bu t be warned: the introduction is the best part!
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