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from: Crain Communications Inc
List Price: $203.49Amazon.com's Price: $149.00 You Save: $54.49 (27%)Prices subject to change. Availability: Usually ships in 4 to 6 weeks
Binding: Magazine
First Issue Lead Time: 4-6 weeks
Format: Magazine Subscription
Issues Per Year: 51
Label: Crain Communications Inc
Magazine Type: Trade magazine
Manufacturer: Crain Communications Inc
Number Of Issues: 51
Publisher: Crain Communications Inc
Sales Rank: 2010
Studio: Crain Communications Inc
Subscription Length: 365 days
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Editorial Review:
Product Description:
Advertising Age is an international business newspaper covering the latest marketing, advertising, and media news. Includes agenda-setting editorial insights, exclusive analysis and data, broad scope of advertising and marketing news, industry rankings, data and proprietary metrics, and analysis.
Amazon.com Review:
Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals it as a weekly trade tabloid to be reckoned with. Published by media giant Crain Communications, Advertising Age chronicles the feverish activities of ad agencies and marketing firms from Madison Avenue to Toledo, Ohio, and far beyond. In fact, what sets Advertising Age apart from rival publications is its consistent focus on international marketing. One recent feature story plumbed the depths of Argentina's economic crisis and its affect on ad spending. (The article in turn led to a sidebar discussion of the possibility of foreign ownership of Brazilian media companies.) Few major announcements or market trends escape the front-of-the-book news section, and a section called 'The Week' reports on the absolute timeliest issues. 'The Buzz' reads a bit like a gossip column, and 'People & Players' details in words and large photos the goings-on of major industry personalities. But the real meat of Advertising Age is its Viewpoint section, where staff experts and readers sound off on controversial issues vital to one of America's most enduring and exciting pursuits--completing the sale. --Kristopher Kaiyala
Customer Reviews
Average Rating: 
Rating: - Quick update on the marketing world
Advertising Age gives you a birds-eye view of what's happening in the world of advertising and marketing. A good amount of news, trends, and other information is packed into dozens of small blurbs, sidebars, and page-long articles. While I enjoy the content, I have two complaints. The physical format is in-between a newspaper and magazine meaning it is printed on glossy paper and staple bound on the left edge, but it is large and floppy. The other annoying feature is the number of articles that start ... Read More
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