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Editorial Review:
Amazon.com:
It is famous for turning cutie-pie Clara Bow into, as critic David Thomson described her, 'the first mass-market sex symbol.' Somewhat overshadowed by this phenomenon is the fact that It is also a terrifically entertaining picture, an effortless cruise through the manners and morals of the flapper era. Bow plays a shopgirl who sets her saucer eyes on her boss (Antonio Moreno); it isn't terribly hard to land him, since she possesses dazzle, charm, spunk... in a word, 'It.' And if we're still not sure what 'It' is, there's a moment of high camp hilarity when matronly author Elinor Glyn, who penned the original definition of 'It,' strides through the movie and delivers herself of its meaning. Actually, Bow's delightful performance does more to define 'It' than anything else, and her unabashed sexiness (which didn't play well after sound came in) clearly sets the future course for Marilyn Monroe and Madonna. --Robert Horton
Customer Reviews
Average Rating: 
Rating:  - "It" has "It" !
If you have never watched a silent film, watch this one!
If you have watched many silent films, watch this one!
It is on my favorite movies list.
It is flirty and fun from an era past.
It is a delightfully innocent film that will leave you with a silly grin.
Rating:  - Kino dvd of 'IT'
I read Amazons reviews to see how others rate the movies for quality. I didnt see anything wrong with the Kino transfer & i think the score was catchy. I dont have the money to go out & buy another one from Image just because the picture is a bit sharper & i enjoyed the documentary on the Kino dvd. From a average buyer thats my 2 cents.
Rating: - Clara Bow as the Sexual Aggressor Gets Her Man!
It is a cute, fast paced film about a working girl who doesn't hesitate to go after her rich man. He never seems to quite notice her until the end of course. It is well worth enjoying. The documentary that accompanies the film is very good too. Narrated by Courtney Love it really enlightens us to the woman who was "IT!" Clara Bow was a great movie star and a lot of fun!
Rating: - best clara bow movie ever
yes, i know it's clara bow's most well known film, but i do honestly think it's her best. many of her other movie characters were written in such a way that sometimes i think "why the heck is she doing that?!" but not with betty lou spence. and clara bow just takes betty lou and makes her so real and likeable.
i know that elinor glyn's definition of "it" included the statement, "IT is self-confidence and indifference as to whether you are pleasing or not..." and that in the movie, ... Read More
Rating: - Excellent!
Not only is the film excellent but the attached life story of Clara Bow narriated by Courtney Love is incredible.
Clara Bow is beautiful and complex and compelling. She radiates sexuality and draws you in like a magnet. The story is a bit far-fetched as I doubt a department store magnet would fall for a shop clerk in today's times, but cute nonethless.
Her personal life as a child was horrible but I believe that is where her "edge" came from. She had nothing to lose. ... Read More
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