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by: Leandro Herrero
Amazon.com's Price: $29.95 Prices subject to change. Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 658
EAN: 9781905776016
ISBN: 1905776012
Label: meetingminds
Manufacturer: meetingminds
Number Of Items: 1
Number Of Pages: 392
Publication Date: December 07, 2006
Publisher: meetingminds
Sales Rank: 458081
Studio: meetingminds
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Editorial Review:
Product Description:
Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations.
Customer Reviews
Average Rating: 
Rating: - Wonderful guide for creating change in a large corporation
Reviewed by Cherie Fisher for Reader Views (6/07)
So many large corporations spend millions of dollars on programs that they think will create positive change in their organization. As the change vehicle gets bogged down in committees and long-term commitments and strategies, the originals goals are often lost. Leandro Herrero's approach in "Viral Change" is completely different. This well-written, easy-to-follow book will teach you how to create lasting change in the corporate world. ... Read More
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