Books : How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition
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In association with Amazon.com
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by: Maxine Paetro
Amazon.com's Price: $27.95 Prices subject to change. Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 659
EAN: 9781887229135
ISBN: 1887229132
Label: Copy Workshop
Manufacturer: Copy Workshop
Publication Date: 2002-06
Publisher: Copy Workshop
Sales Rank: 596334
Studio: Copy Workshop
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Customer Reviews
Average Rating: 
Rating:  - A "creative" book by a non-creative
Early on in "How to Put Your Book Together...," Maxine Paetro says, "I have never written a word of advertising copy, nor have I designed an ad, or come up with an advertising idea." Much of this book bears that out. While Paetro gives a good account of what HR directors look for, I was missing the down-and-dirty truth and creative advice that an actual copywriter or art director would provide. And since the vast majority of ad agencies don't employ a non-creative gatekeeper like Paetro--creative ... Read More
Rating: - Great information, horrible book design
I found this book to be really helpful - what to put, and what NOT to put, in an advertising portfolio; creative and unusual résumé concepts; and all of the insights delivered in a very realistic manner. What is very off-putting is the interior book design. The entire book is set in a HUMONGOUS point size that just screams at you from every page, plus the amateurish illustrations are cheezy. If you can get beyond the aesthetic oddity of the book interior, the information within is quite useful for ... Read More
Rating:  - INFORMATIVE, INSPIRING FOR ADVERTISING CAREER HOPEFULS ... and much more!
I didn't know Ms. Paetro was an advertising pro until I looked her up with the intention of doing a recommendation GUIDE for her fiction books. In case you don't know, she's the co-author of two of James Patterson's best books, 4th of July and The Fifth Horseman. (I'm happy to hear she's co-authoring his next release, also ... which pleases me since I'm her biggest fan and think she enhances his writing.) Now don't get me wrong, Patterson is awesome and stands alone without any help, but there's something ... Read More
Rating: - An invaluable guide for would-be creatives
I am a fiction writer who also wants to write ad copy. I got this book on the recommendation of a professional copywriter and have been glad I did ever since. The book offers sage advice, a comforting hand, and many amusing anecdotes from both Ms. Paetro (herself an advertising professional) and several of the industry's stars.
It has informed and inspired me. It has answered questions that troubled me and others I didn't even know I had. It even includes an address to contact Ms. Paetro at for ... Read More
Rating: - Want a good job? You need a good book. This one!
There are now a number of good books on getting a job in the advertising business.
This is the classic - it contains the core good advice you need to get started on your portfolio (aka you "book," sample book, mini-book, etc.) for a job in the "creative" department of an advertising agency - or some other type of marketing communications firm (i.e. web site, in-house department, sales promo, event marketing, branding company, etc.).
In addition to the you-absolutely-have-to-know-this-period-no-further ... Read More
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