|
by: Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
List Price: $21.95Amazon.com's Price: $14.93 You Save: $7.02 (32%)Prices subject to change. Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9781599181943
ISBN: 1599181940
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: July 02, 2008
Publisher: Entrepreneur Press
Sales Rank: 29295
Studio: Entrepreneur Press
Related Items:
Editorial Review:
Product Description:
Add the Internet to Your Marketing Arsenal-Guerrilla Style!
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
Customer Reviews
Average Rating: 
Rating:  - Overhyped piece of garbage
This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.
Rating:  - Ok - but not great
I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.
Rating:  - An Excellent Approach for the Indie Writer ...
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down.
Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything ... Read More
Rating: - Novice to Intermediate marketers
If you are new to internet marketing this is a great book. The tips and ideas are excellent and actionable. It is not a book on SEO or PPC advertising but is up to date enough to address those subjects and point you in directions on where to go. It is a book on a broad spectrum of internet marketing and how to execute what it identifies. I will read it more than once.
Rating: - Guerrilla's of the World Unite
All the Guerrilla books seem like smart buys to me. Levinson is a very clear speaker and his writing speaks directly to the heart of the matter. Every page offers practical, inspiring advice that makes you want to get moving in your life. This is very good for anyone who wants to market something. I am using it to help build an experimental writing website for Coatlism Press and [...] and it has helped me immensely. I strongly recommend it to anybody with any product. If it can help sell books and writing, ... Read More
|
