Books : Radical Innovation: How Mature Companies Can Outsmart Upstarts
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by: Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, Robert W. Veryzer, Mark Rice
List Price: $35.00Amazon.com's Price: $22.75 You Save: $12.25 (35%)Prices subject to change. Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658
EAN: 9780875849034
ISBN: 0875849032
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 261
Publication Date: January 15, 2000
Publisher: Harvard Business School Press
Sales Rank: 394231
Studio: Harvard Business School Press
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Editorial Review:
Product Description:
How many big businesses have pioneered the technologies and business models that now dominate e-commerce, personal computing, biotechnology, and wireless telecommunication? Answer: hardly any. The problem is not that executives fail to recognize the need to infuse their organizations with the kind of model-busting innovative capabilities of agile startups. It's a lack of understanding of what to do and how to do it.
But now, this groundbreaking book reveals the patterns through which game-changing innovation occurs in large, established companies, and identifies the new managerial competencies firms need to make radical innovation happen. The authors define a radical innovation project as one that delivers a product, process, or service with either unprecedented performance features, or with familiar features that will enable market transformation through significant performance improvements or cost reductions. These projects are nurtured within the established organization, not skunkworks. They are not concerned with exploiting current lines of business, but with exploring entirely new ones.
Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations-including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments-this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation: (1) dealing with radical ideas in the 'fuzzy front end'; (2) developing new models for project management; (3) learning about unfamiliar markets; (4) working through uncertainty in the business model; (5) bridging resource and competency gaps; (6) managing the transition from radical project to operating status; and (7) engaging individual initiative.
The authors, experts in a variety of areas such as entrepreneurship, R&D management, product design, marketing, organizational behavior, and operations and project management, distill a comprehensive, interdisciplinary approach to mastering each of these challenges, from the conceptualization of viable ideas to the commercialization of radical innovations. Designed to push the envelope of thinking about the most significant challenge facing large companies today, this important book offers a revolutionary new paradigm for long-term corporate success.
Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark Rice and Robert W. Veryzer are all faculty members in the Lally School of Management and Technology, Rensselaer Polytechnic Institute.
Customer Reviews
Average Rating: 
Rating:  - Innovation = Respiration
I think this book will have the greatest value if read in combination with Yoffie and Kwak's Judo Strategy. Why? Because the authors of that book correctly stress the importance of maximizing organizational speed, agility, balance, and leverage in any competitive marketplace. What they do not address (except perhaps indirectly or by implication) is the importance of radical innovation which, more often than not, proves to be a decisive competitive advantage. Indeed, the seven authors of the book ... Read More
Rating:  - Superficial and non-comprehensive book
Having read this book two thoughts come up:
1. They should have had much more in-depth data, why stick so much to the surface ?
2. Is their overview of ways to deal with radical innovation comprehensive ?
Seen the impressive list of authors and the impressive research they've done the book is disappointing. Maybe because they were limited on what they could disclose, time pressure etc.
To learn more about dealing with radical innovation I recommend the books 'Corporate ... Read More
Rating: - GREAT Information for ALL companies - Upstart and Mature
Very succinct yet comprehensive. It has key advice on the marketing, finance, and people skills necessary to see a new idea advance to a great new product. This book should be required reading for all MBA students, managers, and anyone who has the dream of a great new idea but is unsure as to how to make it come real. Although the title states that the book focuses on how more established companies can create environments to promote radical innovations, the information can readily be applied to any ... Read More
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