Books : The Experience Economy: Work Is Theater & Every Business a Stage
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by: B. Joseph Pine, James H. Gilmore
List Price: $29.95Amazon.com's Price: $19.77 You Save: $10.18 (34%)Prices subject to change. Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.56
EAN: 9780875848198
ISBN: 0875848192
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 254
Publication Date: 1999-04
Publisher: Harvard Business School Press
Sales Rank: 11229
Studio: Harvard Business School Press
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Editorial Review:
Product Description:
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
Amazon.com Review:
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.
But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that 'Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.'
Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
Customer Reviews
Average Rating: 
Rating:  - Lightning from a clear sky
When asked to review JRR Tolkein's "Lord of the Rings" - Oxford Don and literary critic C.S. Lewis declared "this book is like lightning from a clear sky. It represents "the conquest of new territory."
This is precisely how I felt upon my first reading of "The Experience Economy" by B. Joseph Pine II and James H. Gilmore. As I have enjoyed many subsequent readings (9 and counting since my first), I have found the book and, more importantly, the thinking and worldview behind the book ... Read More
Rating: - Secret behind business success
A Harvard educated friend of mine told me about this book which created some interest, until I found out the most successful companies in the country were using this technique to rapidly expand their profitability. Then I couldn't wait to order it and find out for myself how these concepts applied to small business.
I wasn't disappointed and have recommended the book for years because even though it's a radical concept, it works. If you have ever wondered if price is the most important ... Read More
Rating: - excellent service
This was fast and accurate, and the quality was just what was advertised. Thank you!
Rating:  - too much 'flowers' in conveying the message
When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' ... Read More
Rating: - Top Notch
Rarely do we get a truly new model to work with. This book provides a genuine breakthrough in how our life experience can be designed.
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