Books : Starting an Online Business For Dummies, 4th Edition
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In association with Amazon.com
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by: Greg Holden
Binding: Paperback
Dewey Decimal Number: 658.8720681
EAN: 9780764583346
ISBN: 0764583344
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 408
Publication Date: March 04, 2005
Publisher: For Dummies
Sales Rank: 353765
Studio: For Dummies
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Editorial Review:
Product Description:
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: - Doing research, defining your niche and target market, and putting it together in a practical business plan
- Getting the hardware and software you’ll need to get going
- Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
- Selecting a Web hosting service (with info on free Web site homesteading)
- Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
- Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
- Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic
- Running a business on eBay
- Marketing your business and the secrets to search engine success
- Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software
Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: - Lots of Web sites that will give you good ideas
- A companion Web site that includes an online directory of Internet business resources
- A list of legal and business requirements
Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
Customer Reviews
Average Rating: 
Rating: - Everything for the basics,at least
I am pretty new to the internet business concept, so I knew that this DUMMIES book would be a good start. The book is filled brim to brim with loads of information, more than I expected. It will take a while to finish, because it really covers so much ground. And as usual, it matches the witty and fun style used in the DUMMIES books, which is good for people who are easily bored in reading educational books. I recommend it to anyone looking for a thorough but fun book written by an expert.
Rating: - Good for the price
This book is a good read for the price. It's really informative but the bad thing is that it says it comes with a cd but it doesn't.
Rating:  - STARTING AN ONLINE BUSINESS FOR DUMMIES
I have boughten several of the for dummies series and found them to be quite helpful. One of the series is the one listed above. I found it to be very informative. I have not completed the book, but intend to finish it. So I can get my online company up and running. The book has given me a lot of new ideas in starting a strictly online business.
Rating: - Buy the latest version
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
Rating: - Worth it's weight in gold if you're going online!
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.
The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. ... Read More
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