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by: David L. Morgan, Richard A. Krueger
List Price: $215.00Amazon.com's Price: $193.00 You Save: $22.00 (10%)Prices subject to change. Availability: Usually ships in 2 to 4 weeks
Binding: Paperback
Dewey Decimal Number: 001.433
EAN: 9780761907602
Format: Box set
ISBN: 0761907602
Label: Sage Publications, Inc
Manufacturer: Sage Publications, Inc
Number Of Items: 6
Number Of Pages: 692
Publication Date: September 23, 1997
Publisher: Sage Publications, Inc
Sales Rank: 84133
Studio: Sage Publications, Inc
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Editorial Review:
Product Description:
'This kit will provide the reader with a systematic and readable approach to the design, implementation, and analysis of focus group data. The material is presented to help the novice learn how to actually conduct a focus group while at the same time enables those more experienced with focus groups to check their own performance against best practice. These materials will be the benchmark against which the practice of focus groups should be judged.'
--Ray C. Rist, The World Bank, Washington, DC
'The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, etal. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process.'
--Gail Redd, Expert Moderator, Washington, DC
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together into one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research. It's all here!
Customer Reviews
Average Rating: 
Rating: - An Excellent Choice
This series is a must for those who are going to do focus group research. The Focus Group kit is the single best "how to do it" manual(s) that I've read on anything. The writing is crisp and clear and the series is filled with "from the trenches" suggestions by authors who have conducted hundreds of focus groups, and who have taught hundreds of others how to do it. The series is thorough and thoughtful. Include is a rich discusion of theoretical topics --such as, how to analyze qualitative data ... Read More
Rating: - A terrific resource
These books are a very practical guide. Very useful and easy to understand. They simplify what could otherwise be a very unmanageable process.
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