Books : The Business Plan for the Body
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In association with Amazon.com
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by: Jim Karas
Binding: Paperback
Dewey Decimal Number: 610
EAN: 9780755310470
ISBN: 0755310470
Label: Headline
Manufacturer: Headline
Number Of Pages: 256
Publication Date: July 07, 2003
Publisher: Headline
Sales Rank: 400150
Studio: Headline
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Editorial Review:
Product Description:
Are you unhappy with your body? Do you feel like you exercise and diet constantly but don’t get results? If you’re still struggling — or if you’re simply ready to get motivated and get fit once and for all — Jim Karas has the only weight-loss and exercise plan you’ll ever need: The Business Plan for the Body.
Karas is a Wharton-trained entrepreneur turned fitness professional whose CEO clients pay him $10,000 a week for his diet and exercise consultations. Now he’s going to share his highly valued secrets with you. Jim’s clients shed pounds and shape up because they use a tried-and-true tool: the principles found in a classic business plan. What works for them will work for you, and you don’t need to be a corporate mogul to make it happen. Jim will teach you how to:
Create your mission statement: Take a simple but powerful first step toward reaching your weight-loss and fitness goals
Research the competition: Discover why today’s hottest diet and exercise programs don’t work for the long term, but why The Business Plan for the Body works for a lifetime
Do the numbers: Calculate your basal metabolic rate (calories in minus calories out equals weight loss) — do the math to dramatically improve how your body looks and feels
Jim also explodes some common but popular myths about fat, food, and fitness (for instance, why aerobic exercise isn’t the key to weight loss) and offers up simple eating guidelines and an exercise solution you can live with for the rest of your life. The Business Plan for the Body provides everything you need — from motivation to information—to achieve your goals for weight loss and fitness, and most important, to maintain your success.
Customer Reviews
Average Rating: 
Rating:  - Save Your Time & Money
This book is very boring and noting new, just some basic advice on eating well and exercise that written in a different way. Jim refers to himself as a fitness/nutrition guru, yet he hold no formal education or training in exercise. He is not certified by any of the major and accredited trainer certification organizations. He also love to go on-and-on that holds a business degree from Wharton School of Business, which is great but really irelivent. A quality fitness trainer should be certified ... Read More
Rating:  - Awesome book
This is an excellent book, I highly recommend it. The author takes on the issue of weight loss in a very sraight-forward, no-nonsense fashion. He gives you valuable tips and techniques on how to go about the problem of losing weight. If you like things that are clear, not left to interpretation, and are a viable plan-- you'll love this book!! Bravo.
Mary
Rating: - Gets to the "bottom line" on weight loss
This book is easy to read and very sensible. It helps you understand the basic facts about keeping fit, for a lifetime and not just based on the latest fad method.
I found it to be educational regarding basics of nutrition and exercise. The importance of reasonable weight training to add more fat burning capacity to your body is a key factor that I learned.
Also, basics on nutrition are a reference I have never stopped using. The book shows you how to calculate how many ... Read More
Rating: - Good Advice - Makes Sense
This book is all about common sense. The whole science of dieting is all about numbers. If you can find out your metabolic rate and then plan your calories and exercise accordingly, you will be successful at weight loss. When you come right down to it, as Jim Karas mentions throughout this book - it is the amount of calories in versus the number of calories expended.
I recommend this book highly because it helps you to determine how many calories you should be taking in and debunks many ... Read More
Rating: - Jim Karas' Knows His Stuff! The ONLY Solution to Weight Loss
I've personally met Jim and he is refreshingly on of the most genuine, caring, and honest people I've ever met. He is truly an inspiration.
Both of his books offer some tough advice about weight loss (no gimmicks here!) His solution is the only to succeeding at long-term weight loss. Jim is constantly informed of new research and incorporates it into his writings. He is a contributing editor for Good Housekeeping magazine.
A tip I would give readers: Carry this book with you as if ... Read More
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