Books : Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
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In association with Amazon.com
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by: Harold Davis
List Price: $29.99Amazon.com's Price: $19.79 You Save: $10.20 (34%)Prices subject to change. Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780596101084
Format: Illustrated
ISBN: 0596101082
Label: O'Reilly Media, Inc.
Manufacturer: O'Reilly Media, Inc.
Number Of Items: 1
Number Of Pages: 366
Publication Date: January 19, 2006
Publisher: O'Reilly Media, Inc.
Sales Rank: 170941
Studio: O'Reilly Media, Inc.
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Editorial Review:
Product Description:
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
'Google Advertising Tools' from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Customer Reviews
Average Rating: 
Rating:  - A GOOD BOOK
The book is pretty insightful for the price.A good book and has some good information.
Rating:  - Buy Perry Marshall's book instead.
Among this book, Joel Comm's Adsense Code book, and Perry Marshall's Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall's. This book is fine. But it pales in comparison to Marshall's Ultimate Guide in terms of breath of topics and depth of explanation.
Rating: - Not so useful
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so. If you took the time to read Google's own information and FAQ, you would have understood 90% or more of the stuff. I found the screen shots in the book particularly annoying, the prints are so small and are printed in very light colored ink that they are unreadable. You can't read this book without being in front of your computer to follow along each ... Read More
Rating: - Great resouce book
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
Rating: - Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.
Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ... Read More
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