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by: Philip M. Parker
Amazon.com's Price: $495.00 Prices subject to change. Availability: Usually ships in 24 hours
Binding: Paperback
EAN: 9780497523695
ISBN: 0497523698
Label: ICON Group International, Inc.
Manufacturer: ICON Group International, Inc.
Number Of Pages: 703
Publication Date: September 28, 2006
Publisher: ICON Group International, Inc.
Release Date: September 28, 2006
Studio: ICON Group International, Inc.
Editorial Review:
Product Description:
This study covers the latent demand outlook for baby diapers across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for baby diapers. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
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