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by: Thomas T. Nagle, John Hogan
List Price: $85.00Amazon.com's Price: $53.55 You Save: $31.45 (37%)Prices subject to change. Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.816
EAN: 9780131856776
ISBN: 0131856774
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 368
Publication Date: December 03, 2005
Publisher: Prentice Hall
Sales Rank: 10767
Studio: Prentice Hall
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Customer Reviews
Average Rating: 
Rating: - GRATE BOOK
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
Rating:  - Great reference on value-based. Wish it had more on setting initial price.
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
Rating: - good book, shipping too slow
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Rating: - Best book on Pricing I have ever read
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical ... Read More
Rating: - Great, great, great
This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.
I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics ... Read More
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