Books : Kleppner's Advertising Procedure (16th Edition)
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In association with Amazon.com
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by: W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
List Price: $164.80Amazon.com's Price: $131.84 You Save: $32.96 (20%)Prices subject to change.
Binding: Hardcover
Dewey Decimal Number: 659.1
EAN: 9780131404120
ISBN: 0131404121
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 784
Publication Date: August 08, 2004
Publisher: Prentice Hall
Sales Rank: 233264
Studio: Prentice Hall
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Editorial Review:
Product Description:
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
Customer Reviews
Average Rating: 
Rating:  - Good
It could have been quicker in mailing, but good speed nonetheless. Product was in great condition.
Rating: - All-in one, explains the whole enchilada. Great for students
Kleppner is the one name I think when I'm in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student's library.
Rating:  - Kleppner's Advertising Procedure
Kleppner's Advertising Procedur
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