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by: Rajiv Lal, John Quelch, V Kasturi Rangan
Amazon.com's Price: $140.63 Prices subject to change. Availability: Usually ships in 2 to 4 weeks
Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780072967623
ISBN: 0072967625
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 512
Publication Date: April 23, 2004
Publisher: McGraw-Hill/Irwin
Sales Rank: 604423
Studio: McGraw-Hill/Irwin
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Editorial Review:
Product Description:
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
Customer Reviews
Average Rating: 
Rating: - Good, if dated
A good collection of real-world cases. They're written in a clear, lively style and well-documented. They're not the sort that lend themselves to debate, though, as they mostly lead you to a rather obvious conclusion.
The biggest weakness (at least in this edition) is the large fraction of cases about dot-bomb companies, with business models that are treated seriously but seem absurd in hindsight.
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