'Managing Services: Using Technology to Create Value (McGraw-Hill/Irwin Series, Operations and Decision Sciences)' (Books)


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Books : Managing Services: Using Technology to Create Value (McGraw-Hill/Irwin Series, Operations and Decision Sciences)

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by: Mark M. Davis, Janelle N. Heineke See Larger Image Binding: Hardcover Dewey Decimal Number: 658 EAN: 9780072464269 ISBN: 0072464267 Label: Irwin/McGraw-Hill Manufacturer: Irwin/McGraw-Hill Number Of Items: 1 Number Of Pages: 443 Publication Date: 2002-12 Publisher: Irwin/McGraw-Hill Sales Rank: 1788050 Studio: Irwin/McGraw-Hill Related Items: Customer Relationship Management, Second Edition Writing Great Speeches: Professional Techniques You Can Use (Part of the Essence of Public Speaking Series) (The Essence of Public Speaking Series) Public Speaking (7th Edition) (MySpeechLab Series) Finite Mathematics and Applied Calculus Financial Accounting see more Editorial Review: Product Description: 'Managing Services' views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.

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